PMA Fresh Summit 2018. Photo by Louis Hansel from Unsplash.
Farmers Growers

PMA Fresh Summit 2018: Innovation, development, leadership and networking in the agricultural sector

One of the most important and innovative agricultural fairs in the sector will take place from October 17th to the 20th at the Orange County Convention Center in Orlando, Florida, United States: the PMA Fresh Summit. An event where renown and diverse voices will address important issues, focusing on their own experiences and analysing opportunities for the future. Privileged information will also be offered regarding the innovations in terms of marketing, packaging, and technology for fruits and vegetables.

The first day of the event will be dedicated to the “Retail Produce Tour,” where the audience of the fair will have the opportunity to learn about the new ideas that are being applied in the world of merchandising, packaging and technology associated to the industry of fruits and vegetables. Based on that first point on the agenda, a series of conferences will be held around the future of the industry, trends, and innovative ideas that can be incorporated into our own businesses. 

On October 19th and 20th, different exhibitors related to the agricultural sector will be present for a perfect opportunity to meet them face to face, including importers and exporters, wholesalers and retailers, packaging and transportation technology companies that collaborate with this industry.

Therefore, thanks to this event the industry will be able to connect and show the new trends and the most advanced specialized processes in the sector. Attendees will have the opportunity to broaden their business vision during an important event, in which they will listen to five excellent speakers who, despite not being directly linked to the agricultural area, have plenty to say in terms of innovation, development, the future of the industries, production and business leadership.

Innovation, development and business leadership: central themes of the speakers

The group of speakers includes Cathy Burns, CEO of Produce Marketing Association, who is dedicated to the food sector, the development of female competition and the contribution of effective communication between producers and consumers. She has also been recognized as one of the most influential women in retail marketing of Mass Market Retailer.

Also present at the event will be Leslie Odom Jr., actor and musician, winner of Tony and Grammy awards, who has conquered the world of entertainment through his participation in television, film and Broadway, and who debuted as an author writing a book entitled “Failing up: how to take risks, aim higher, and never stop learning,” where he deals with the true potential of each individual and how it is possible to achieve your goals even when they seem impossible.

Also, part of the panel of speakers is quarterback, two-time Super Bowl winner and five-time NFL’s Most Valuable Player Peyton Manning, who has certainly earned his place as one of the league’s best quarterbacks. Not only is he an innate motivator in the field, but also out of it since he created the PeyBack Foundation to promote the success of the disadvantaged youth and help programs that provide leadership and growth opportunities for children at risk.

Joining this group of speakers is Olympic gold medallist and world champion Lindsey Vonn, who is the most successful Alpine skier in the history of sports and who has been included in People magazine’s list of “25 women changing the world,” for her work in the foundation that she created with her name to train girls so they grow as athletes and have experiences that encourage and strengthen their self-esteem, aside from her book “Strong is the new beautiful” that is a best seller according to the New York Times.

Last but not least is Greg Williams, an expert on transformational trends and editor-in-chief of Wired Magazine, who advises global companies in the areas of banking and energy, and who is an expert in the feedback between companies and society, being able to understand how complex changes represent business windows of opportunity for the future.

Networking and new ideas for the sector

The Fresh Summit agricultural fair is also the perfect opportunity to create networks among colleagues and leaders of the agricultural area, join the leaders of the industry and engage in conversations about important topics with competitive, profitable and successful visions. It is an excellent opportunity to share opinions and above all, knowledge. To learn from the diverse points of view of those who are part of the sector and to establish global connections.

The event will take place from October 17th to the 20th of this year at the Orange County Convention Center in Orlando, Florida, in the United States. For further information and to know more details about the Fresh Summit fair you can visit the event’s website, www.pma.com/events/freshsummit.

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