Emco Cal and its new strawberry variety
Podcast Episode 16
In this new episode, Trevor Wells interviews Jose Jon García Allen, representative of Emco Cal, who is in Huelva, Spain a strategic place for the cultivation of strawberries.
Ekland Marketing Co., better known as EMCO CAL, introduces competitive strawberry, blackberry, raspberry, blueberry and citrus varieties to growers around the world. A company with more than 40 years of experience working with nurseries, growers and traders in more than 70 countries.
They talk about:
- The role of breeders and the evolving challenges faced by farmers.
- Innovations behind “Rose Pearl,” the new strawberry variety showcased at Fruit Logistica.
- The future of white strawberries and the significance of agricultural plastics in their production.
- Insights into various berry varieties developed by EMCO CAL.
For more information, technical resources, and to get in touch with our team: peter@agriplasticscommunity.com.

